How to Use Ads
Find out more about how to set up and manage your ads to grow your business.
It is important to select the right products to advertise based on your business goals:
Focus on your bestsellers with high monthly sales and products with great sales potential, such as promotional products.
Focus on products that sell well, especially those with high organic profit margin.
Choose new products to boost their exposure and test their market potential.
Hint: Choose products with the 'thumbs up' icon in the product selector. These items are recommended for ads as they have high sales and conversion rates.
You can set your budget and time length for your Keyword Ads before publishing them.
Use Auto-Selected keywords to let Shopee's system select keywords relevant to your product and optimise them for you. Auto-Selected Keywords is currently in Beta Mode and only open to selected sellers.
Use this setting if you prefer to set up and manage your ads with minimal effort and time investment, or if you're unsure how to choose keywords. Click here for tips on using Auto Selected keywords.
Note that if you are setting up new Keyword Ads through Shopee app, this setting will be automatically toggled on. To turn it off or manually set keywords, please log into your Seller Center via a browser.
If you are an advanced user, or if you would like your ad to appear at the very top of the search results for certain keywords, you can select your own keywords and bid prices for your ads. You can also choose different match types for keywords.
Your ad will appear on the search results page when buyers search for relevant variations of your keywords, even if their searches do not contain your keywords.
Your ad will only appear when shoppers search for the exact keyword you’ve placed a bid for.
Now, you need to set a bid price for each manually selected keyword.
Here are some strategies for selecting keywords, match types and bid prices based on your objectives:
Please refer to the user guide.
Yes, you can now set up and modify your Keyword Ads using Seller Centre via browser or Shopee app. Please refer to the user guide.
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It is important to select the right products to advertise based on your business goals:
Focus on your bestsellers with high monthly sales and products with great sales potential, such as promotional products.
Focus on products that sell well, especially those with high organic profit margin.
Choose new products to boost their exposure and test their market potential.
Hint: Choose products with the 'thumbs up' icon in the product selector. These items are recommended for ads as they have high sales and conversion rates.
You can set your budget and time length for your Keyword Ads before publishing them.
Use Auto-Selected keywords to let Shopee's system select keywords relevant to your product and optimise them for you. Auto-Selected Keywords is currently in Beta Mode and only open to selected sellers.
Use this setting if you prefer to set up and manage your ads with minimal effort and time investment, or if you're unsure how to choose keywords. Click here for tips on using Auto Selected keywords.
Note that if you are setting up new Keyword Ads through Shopee app, this setting will be automatically toggled on. To turn it off or manually set keywords, please log into your Seller Center via a browser.
If you are an advanced user, or if you would like your ad to appear at the very top of the search results for certain keywords, you can select your own keywords and bid prices for your ads. You can also choose different match types for keywords.
Your ad will appear on the search results page when buyers search for relevant variations of your keywords, even if their searches do not contain your keywords.
Your ad will only appear when shoppers search for the exact keyword you’ve placed a bid for.
Now, you need to set a bid price for each manually selected keyword.
Here are some strategies for selecting keywords, match types and bid prices based on your objectives:
Please refer to the user guide.
Yes, you can now set up and modify your Keyword Ads using Seller Centre via browser or Shopee app. Please refer to the user guide.
Was this page helpful?
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