General Tips

Shop Ads Introduction

Enhance your shop visibility and product sales using Shop Ads. Shop Ads features your shop name, with the option to customize a tagline and picture.

Shop Ads is in beta mode, as such it is only shown at the top of search results page. Shop Ads will appear in more locations in search results page in the future, please stay tuned!


Why should I use Shop Ads?

  1. Grow brand awareness

Show your shop at the top position of search results page and drive shoppers to discover your shop.


  1. Grow sales

Bring relevant shoppers to your shop or product collection to purchase your products. 


  1. Deepen shopper engagement

Highlight your unique selling point, connect with shoppers, drive them to your shop or product collection.


How do I get started?

1. Set your ad budget and duration 

Your ads will run until your 

  1. Budget runs out or 
  2. Ads Credit runs out or
  3. Ad duration comes to an end


2. Add a picture and craft your tagline

Set a relevant picture and tagline to drive shoppers to click your ad


3. Select your ad landing page 

Direct shoppers to your shop or product collection page 


4. Choose keywords relevant to the products on your landing page

You can use Shopee recommended keywords or choose your own.


5. Set a bid price for each keyword 

The bid price is the highest amount you are willing to pay for each click on the ad. 


How will I be charged?

You will only be charged when shoppers click on your ads. The cost will be deducted from your Ads Credit.


To protect sellers, the Shopee system auto-detects invalid clicks, for example, repeated clicks from the same shopper or automated clicks. You will not be charged for such clicks.


What determines my ad's exposure?

As multiple sellers advertise with Shop Ads, your ad competes with other ads to be displayed at the top of search results page. 


Your ad exposure is determined by 2 factors:


1. Cost-per-click bid price refers to the highest price you are willing to pay when a shopper clicks on your ad.

  1. The higher your bid price, the more likely your ad will be displayed
  2. The actual price charged is often less than your bid price. The Shopee ads auction system calculates the minimum amount required to show your ad 


2. Shop relevance is determined by the quality of your shop and how relevant your shop is to the chosen keyword. The higher your shop relevance, the more likely your ad will be displayed.


Who can use Shop Ads?

Shop Ads is currently open only to:

  1. Sellers with ‘Mall’ or ‘Preferred’ status
  2. Selected sellers with good track record in sales & shop ratings 


Please read more about how to qualify for Shopee's Preferred Seller programme.  

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