Shop Ads

Optimising Shop Ads For Success

This article contains tips on optimising Shop Ads based on your business goals. If you are setting up Shop Ads for the first time, read our Setting Up Shop Ads Right article. 


We recommend that you run your ad for a minimum of 2 weeks. This allows you to have sufficient data for ad optimisation. If you have expense concerns, you may wish to reduce your bid prices earlier or set a daily budget.  


Here are some optimization tips based on your business goals:


To increase exposure

Monitor these metrics for your Shop Ads, on both ad level and keyword level: 

  1. Shop Impressions and Shop Clicks to understand how effective your Shop Ad is at driving exposure and traffic to your shop 
  2. Product Impressions and Product Clicks to understand how much exposure your products get from shoppers who click on your Shop Ad 


How to optimise your Shop Ads if increasing exposure is your goal:

  1. If you have low Shop Impressions
  2. If you have less than 10 active keywords, add more keywords, especially those with high search volume and high relevance to your shop.
  3. Switch keyword match type to Broad Match (if you are using Exact Match) so that your Shop Ads will show on more search results.
  4. Identify keywords with no Shop Impressions, increase the bid price by increments and monitor if the keyword's Shop Impressions improve.
  5. If you see no improvement in Shop Impressions or the bid price to get Impressions is too high, consider removing the keywords given that budget is limited.
  6. If you have low Shop Clicks:
  7. If Shop Clicks are low for all or most of the keywords, review your shop ad's picture and tagline. Make sure that they are relevant to the keywords you’ve bid for.
  8. If only a few keywords have low Shop Clicks, they may be irrelevant to your shop ad; consider deleting the keywords or lowering your bid price by increments, especially if the keywords also bring low Shop Impressions.
  9. If you find keywords with low Product CTR, they may be irrelevant to your shop ad’s landing page; consider deleting the keywords or lowering your bid price by increments.


To increase profit

Monitor these metrics for your Shop Ads, on both ad level and keyword level:

  1. GMV to see the sales revenue from your Shop Ad 
  2. ROI to understand which keywords are bringing revenue effectively per ringgit spent on advertising
  3. CIR to understand your overall ad expense compared to your ad sales 


How to optimise your Keyword Adsif profit is your goal:

  1. For keywords with high ROI, 
  2. Maintain competitive bid price to ensure your Shop Ad displays in Shopee search results. You can check whether your Shop Ad is showing by looking at the trend of Shop Impressions over time. 
  3. If your Shop Ad is not showing, you may bid more competitively and monitor if impressions improve. You can use the suggested bid price to gauge how other sellers are bidding. 
  4. For keywords with low ROI:  
  5. Switch keyword match type to Exact Match (if you are using Broad Match) to limit your Shop Ad display to only the keyword you’re bidding for. 
  6. Lower the bid price by increments to decrease your costs. If ROI does not improve, consider deleting the keyword.
  7. For keywords with no ROI:
  8. Check their ad display rate by looking at the trend of Shop Impressions over the last 7 days. 
  9. If there are no Shop Impressions, your Shop Ad is likely not displaying in search results. Consider increasing the bid price by increments to see if Shop Impressions and ROI improve.
  10. If there are Shop Impressions but no Shop Clicks, consider deleting the keyword to save your costs.
  11. If ROI is low across all or most of your keywords, review your landing page
  12. Check that the products shown are appealing and relevant to your keywords
  13. If product prices are too low to compensate for bidding costs, consider creating a new collection with higher-priced, popular products and using it as your landing page

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